VIDEO — The Evolution of the Workplace, Volume 3: Capitalizing on the Digitization of Work

For many companies, work-from-home became a necessity in Spring 2020 and in the following seasons many of its merits have been well-documented.

However, this doesn’t doom the office. We’re heading toward a more hybrid future, one where to recruit, connect, support, and motivate populations of employees and to draw them back together amplifies the need for a culturally meaningful headquarters.

But challenges remain. Typical 10-year office leases demand that tenants make a bet on a future that is, right now, unknowable. If you’re wrong on the high side, you have a vacant, costly, dispiriting office. If you bet wrong on the low side, you create a pitched battle between employees for enough space to work.

The legacy system of real estate — its programming standards, leasing terms, even how we underwrite billion dollar properties — is not built to help manage this kind of uncertainty from tenants.

Yet developers and building owners hold the key to helping businesses support the challenges hybrid work poses to the workplace.

Making the most of this hybrid future involves employers providing both permanent homes for brand, culture, and collaboration and elastic space for the shifting demands on individual workspace. This is not what buildings traditionally provided tenants, but there are solutions we see for the future.

We see three ways building owners can support tenants seeking to capitalize on the digitization of post-pandemic work.

Watch the video to discover more.